Marketing

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Exam Marketing

Please put your name and student number (both, in digits and by filling the boxes) on your answer sheet. After finishing the exam you will hand in your answer sheet. Fill in the correct version code a...

Published: 2021-10-12 13:00:15

Experiential Marketing

Development of Marketing Trends It is accepted that both the concept and function of marketing have changed and keep changing (McCole, 2004: 2).Adams (2011) reminds the use of the concept of “live m...

Published: 2021-09-23 17:30:11

Fair Value Measurement

The meaning of fair value Fair value is the price that would be received from the sell of an asset or will be paid to transfer a liability in an orderly transaction between the market participants and...

Published: 2021-07-14 18:05:08

Fitbit Marketing Plan

FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to ...

Published: 2021-09-14 00:55:10

From Marketing Mix to Relationship Marketing

This report discusses how the marketing mix management paradigm has dominated the marketing thought, research and practice since it was introduced almost 40 years ago, but today new marketing approach...

Published: 2021-10-08 01:15:15

General Motors Marketing Strategy

General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class c...

Published: 2021-07-01 10:55:05

Global Marketing

A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix ele...

Published: 2021-09-15 23:40:09

Goods Dominated Logic in Marketing

Although when this logic is extended into services it results in reducing service offerings into man hours, information and other ‘exchangeable’ units. Whereas recently, literature has proposed th...

Published: 2021-07-30 07:25:07

Green Marketing

In today’s business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have atte...

Published: 2021-07-21 19:45:07

Green Ox Case Analysis Marketing

To decide target segments, positioning strategy, pricing and number of flavors for launch of Green Ox Customers Customers includes majorly sports drink consumer and antioxidants pill consumers. Beside...

Published: 2021-09-04 17:05:15