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Value Stream Mapping

In an article by Magnier, he says that the goal of a value stream map is to depict material and information flows across and throughout all value-adding processes required to produce and ship the prod...

Published: 2021-09-14 21:25:10

Volvo marketing segmentation

Segmentation can be defined as the process of splitting up customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest i...

Published: 2021-06-23 21:50:04

We should encourage our customers to complain!

Explain what this statement means, how it should be applied, why it should be applied and why a policy of encouraging customer complaints would benefit your organisation, or indeed, any other organisa...

Published: 2021-06-10 10:30:03

What Activities at Dirt Bikes Create the Most Value?

The industry could be affected by changing economic conditions and demographics, which could depress the market for dirt bikes and put more emphasis on competing on the basis of cost. Young population...

Published: 2021-08-23 16:10:06

What is Societal Marketing?

Societal Marketing in organizations aims in fulfilling the demands and needs of the consumers effectively and efficiently than their competitors keeping in mind the well being of the consumers and the...

Published: 2021-07-06 06:25:05