Customer Services

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Customer perception

Customer perception is defined as the way that customers usually view or feel about certain services and products. It can also be related to customer satisfaction which is the expectation of the custo...

Published: 2021-10-19 10:00:09

Customer Retention in Telecom Industry

With the increased competition telecom service providers find it difficult to retain the existing customers. In that context the objective of this research explanatory study was to identify the main f...

Published: 2021-10-09 03:05:11

Customer Retention Program

In the world of marketing, there are many techniques that are used to promote new products and services and customer retention programs. Sales promotion techniques are a powerful way of getting the ma...

Published: 2021-10-08 19:50:13

Customer Satisfaction

Increasing customer satisfaction has been found to lead to higher future profitability (Anderson, Fornell, and Lehmann 1994), lower costs related to defective goods and services (Anderson, Fornell, an...

Published: 2021-09-15 18:30:08

Customer Satisfaction of Maruti

It was in 1970 that Sanjay Gandhi envisioned the manufacture of maruti which is known popularly as the people’s car it is maruti which is known to give wheels to the nation. The first car of mauti w...

Published: 2021-10-10 21:50:13

Customer Value and Superior Performance

Market Orientation, Customer Value, and Superior Performance Stanley F. Slater and John C Narver Thinking in terms of the market (not marketing) is essential in the highiy competitive arenas of today,...

Published: 2021-10-04 22:30:10

Lion Financial Services

Boatwright knew that technology had significantly advanced since the LFS call centers were originally designed and he was keenly aware that LFS was facing a steady increase in the associated costs of ...

Published: 2021-10-01 02:05:10

Marketing and Customer

Megan Sedlacek Marketing Unit 4 Assignment 1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. E...

Published: 2021-10-08 12:15:11

Profiles of a Spa Customer

Chapter 1 INTRODUCTION Business travelers who want to minimize jet lags, mothers who wants to spend time for themselves, persons with back problems seeking for relief, weekend warriors who are sore fr...

Published: 2021-10-08 23:25:13

Scripted Services

Scripted Services BY monk1982 1 . ) In my opinion, scripted service speech and behavior are best described by the scientific management approach. The scientific method recommends studying and testing ...

Published: 2021-10-10 20:30:13