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Flanker Brand

New brand introduced into a product category by a company that already markets an existing brand in that category. The flanker may be a different size, flavor, or type of the existing product but is a...

Published: 2021-10-11 18:35:13
Published: 2021-10-14 13:00:14

GUCCI brand history

1881 Guccio Gucci was born to a family of a straw-hat maker in Florence, Italy. As a teenager he was an immigrant in London. At the end of the 19th ad the beginning of the 20th centuries London attrac...

Published: 2021-06-17 13:25:04

How to Market a Brand New Product

Once you have a product and you’ve figured out precisely the role it would play in a consumer’s life, it’s time to share that with the public. In order to inspire potential customers to think ou...

Published: 2021-09-22 13:05:09

Influence of Brand Loyalty on Consumer Sportswear

We owe a debt of gratitude to (professors name), for the vision and foresight which inspired us to conceive this research project on topic Influence of Brand Loyalty on Consumer Sportswear as for prov...

Published: 2021-06-17 20:35:04

Lingerie brands in India

But that can be replaced with the increase in the number of malls and quality-conscious consumers. For example, Lovable’s growth of 20 per cent last year was sustained by new retail space. 3. Libert...

Published: 2021-08-27 01:40:07

Local and International brand analysis of Heineken and Kilimajaro Premium Lager

“Critically analyze and compare the marketing strategies of one local and one international brand in one product category and country of your choice and develop recommendations for the local brand. ...

Published: 2021-07-12 23:55:06

Lux Brand Promotion

Promotion Lux campaigns have wooed millions of hearts over the decades. Popularly know as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen fo...

Published: 2021-09-11 06:10:09

Luxury Brand Marketing

It depends on dimension such as high price, high quality, uniqueness, exclusivity etc. What is a luxury product? In economic terms, luxury products are those who can consistently command and justify a...

Published: 2021-09-11 00:05:09

Luxury brands

Intoduction:- “Luxury is a necessity that begins where necessity ends. ” Whenever you switch on the television, or flip through the pages of magazines, you are bombarded with celebrity news and re...

Published: 2021-07-03 09:20:05