Finally in 1972, the colored television sales exceeded black and white television sales, officially making the transition to nearly all homes. Overall, the television became popular after numerous obstacles, but it is now a huge part of society today. Communication was changed immensely locally and nationally after the television had become popular in so many households worldwide. At a local level, news stations would inform viewers of hazardous weather conditions such as tornadoes, hurricanes, and storms (Berg). At a national level, the news station would inform viewers of important events or milestones.
Some of those include political voting results or trending global news (Berg). One of the main things that was communicated through television was the Korean War. The Korean War was one of the reasons why television became so popular in the first place. Viewers were updated on the war just as television viewers nowadays are. They were able to keep up to date on the progression of it and also how we were doing in it. One last thing that was broadcasted to viewers was presidential debates. The largely known Eisenhower versus Stevenson election was greatly influenced by the television by using advertisements (Kaid).
Not only did television help communicate news to viewers, it also changed how political information was shared. The first presidential election to be televised was the Eisenhower versus Stevenson campaign, though the winner may have only won due to the television broadcasting. Previous to television, all information regarding politics was spread through the radio or not broadcasted to society. Presidential candidate Dwight D. Eisenhower found a simple way to sway the voters; that method involved using commercials (Kaid).
The voters “have credited the spots with helping Eisenhower to craft a friendly, charming persona that contributed to his eventual electoral success” (Kaid). Another presidential candidate, Adlai Stevenson, refused to produce commercials because he was against electronic campaigning, which also made the election easier for Eisenhower (Kaid). Eisenhower won the election with great numbers due to his television advertising. The use of electronic advertising has drastically grown since then, greatly affecting presidential elections nowadays.
It is one of the top methods of candidates communicating with their voters. The television impacts political debates and elections, greatly impacting societies present and future. Television has positively impacted the economy during the 1950’s to a great extent. It was becoming so popular that “It had become the central piece of ‘furniture’ in American homes, and the most potent engine for driving the postwar consumer economy. ” (Berg). In 1951, roughly 1. 5 million television sets were sold in the United States (“1950s Economics”).
Each television set costed $1,100 not including the remote (“1950s Economics”). That comes out to a total of $1,650,000,000 spent on televisions alone in 1951. Also, a large sum of money goes towards advertising. All of that money stimulates the economy and businesses. That revenue helped the United States recover from the poor post war economy. NBC, CBS, and ABC, all television corporations, had “provided the business model upon which the television business was built. ” Those networks greatly contributed to the revenue generation from the television and were the most popular channels at the time.
The economy in the 1950’s had tremendously grown about 40% since the last decade, mostly due to the television boom (Berg). Overall, communication, politics, and economics have been greatly influenced by the television boom in the 1950’s. Breaking news, presidential debates, and economy booms were introduced because of the television. It was primarily adopted by society to escape from the violence of the Korean War, but it soon became an item that was used just for the entertainment. (Layman 424) Technology and society would not be where it is today if it were not for this invention.