While researching for information on marketing, the first site I chose was an article from About. com which my professor recommended. According to the article, the marketing industry is rapidly expanding and the needs of customers are constantly changing. Just knowing the basic principles of marketing will no longer suffice as a way to be successful. Continuing to educate ourselves on the current strategies of marketing is a must. Before getting into the job requirements of a marketer, one must know if they’re meant for this position. Having a creative mind and being able to work well under pressure is important for a marketer.
Marketers usually work directly with people which means they must be able to communicate with others. Defining the actual role of a marketer is difficult due to the wide variety of options to choose from. This article is meant as a general overview to give some insight for what a marketer is and some of the qualities they possess. The website even included several tips on how to land an internship. Not only was the information well-organized, it also linked the reader to other reliable sources if one wanted to continue their research on marketing.
“Career Overview: Marketing. ” Wetfeet. Ed. The Editors. Wetfeet LLC, 2012. Web. 29 Sept. 2013. Continuing my research on marketing, the next source I chose was Wetfeet. com. This article was another recommendation from my professor. Before getting into specifics, the article gave an overview of what a marketer’s job entails and some of the common misconceptions made by customers. Marketing is the strategic function between product development and sales. There are four components to marketing which include: product, price, promotion, and place.
Based on whether the product is considered high-end or low-end, the marketing team creates a selling approach. According to the article, these are the responsibilities of a marketing manager. Upon reading this, I began thinking this was a job that I could possibly see myself pursuing. The article then goes into great detail about the requirements of a marketer such as having certain degrees and having sharp communication skills. Similar to the first article, wetfeet. com listed current job opportunities in the economy and the future growth of this field.
Finally, the article concluded with the potential salaries that a marketer can earn. Thanks to this website, I have a better idea of what career within marketing that I want to research. N/A. “Director of Sales and Marketing. ” Society for Human Resource Management. SHRM, n. d. Web. 03 Nov. 2013. While reading the job requirements of several marketing positions, the job of a Marketing Director caught my eye. Between 2010 and 2020, this position is estimated to expand by 13. 6 percent. At first glance, this job looks to be very demanding but I’m willing to put in the time and dedication required.
Among the vast duties of a director, some include: developing product position and packaging, manages marketing operating budgets, monitors competitor product, establish relationships with strategic partners, and also evaluates market research and strategy to meet the changing market. Apart from their own job requirements, directors are also responsible for managing their staff and recruiting new employees. This position requires a bachelor’s degree in Marketing and a minimum of five years of related experience with managerial experience. Marketing directors must be able to effectively communicate both written and orally.
While this job seems to be very involved when it comes to the effort and dedication required, the payoff is worth it. The annual expected salary for a typical Marketing Director in the United States is $120,172. “Ad Basics. ” About Advertising. About. com, n. d. Web. 2013. Switching gears, I began looking up information about advertising. About. com had detailed explanations about marketing so I decided to look up advertising as well and was not disappointed. Unlike the other two articles, this one began with what an advertiser is. The job of an advertiser can range from creating brochures and pamphlets to advertising online for businesses.
Most people assume only creative people can advertise but this isn’t true. Copy writers, graphic designers, and art directors also work in this field. Moving forward, the website also contains information about finding a job in advertising and how to create a portfolio of work. There is no shortage of information due to the fact that the website links you to multiple other websites relating to the topic. I originally chose this website because I was interested in advertising but once reading more about the job I’m not sure if this is a suitable career path for myself.
However, I did enjoy learning about adverting and what the job requirements are. “Careers in Advertising & Public Relations. ” Careers in Marketing. Careers in Marketing, n. d. Web. 30 Sept. 2013. Carrers-in-marketing. com had information on both marketing and advertising but I chose to read more on advertising since I already had a lot of information about marketing. The article gives some general background information about advertising and the types of skills that are expected of you. Being well-organized and having people skills is among the most common requirements of an advertiser.
Creativity isn’t a make or break deal but it definitely helps and makes you stand out from other potential candidates. The article also goes into detail about the many job options currently available for people in the field of advertising. Similar to the other article about advertising, this website mentions making flyers, pamphlets, and banners for online business. If one wants to further explore advertising, the website gives links to blogs dedicated on providing information about advertising.
Overall this website linked me to some helpful resources for even further research but I’m still unsure about this career field. After researching for information on both topics, I better understand the difference between marketing and advertising. Although closely related at times, advertising requires spreading the word about different products while marketing brings both merchants and consumers together. Once I read through both job requirements, I’m currently leaning more towards marketing because I already have some prior experience and I currently know people in the industry.