As Christians, we should want to make sure that we are pursuing the values that God has taught us to embrace through scripture. This incorporates qualities of love, grace, forgiveness and humility. As the Bible states, “But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness. (Galatians 5:22). God does care about character in us and in our businesses. The Bible is filled with instructions on how to live righteously and in a godly manner by the numerous stories given and the lessons learned.
In addition, the Bible states, “Therefore, just as sin entered the world through one man [Adam], and death through sin, and in this way death came to all men, because all sinned. ” (Romans 5:12). The Ten Commandments include instructions that show us what to do to have godly character. These include, “Thou shall not” lie, steal, commit adultery, covet, or murder (Exodus 20:7-17). As it related to marketing management, our character should follow through to our everyday business decisions.
Although one may face failure or not make good business decisions, the intent must be total honesty with employees and customers. (Cotton, 2012). Full responsibility must be taken for actions and decisions. Businesses should not try to excuse actions based on pressure within our business or organization to do what is not right. One should strive to treat others as they would want to be treated. Integrity is the cornerstone of any good relationship. Without demonstrating the willingness to give and the worthiness to receive trust, no business can survive or prosper.
A reputation for honesty is a comprehensive statement of both a person’s character and how he or she treats others. It is a fundamental mindset against stealing, lying, or deceiving. (Cotton, 2012). Honesty is a standard that God expects all Christians to uphold. Romans 12:17 says, “Do not repay anyone evil for evil. Be careful to do what is right in the eyes of everybody. ” As a Christian, honestly is not just doing the right thing at the right time, it is a way of life. There should be no exception for the way a Christian business is run including its marketing management. Henderson, 2007). In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter.
In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil minds nor should the business boast. Competition should not be envied but should inspire marketing and future ideas. (Anonymous, 2009). Customers should be treated with respect and cared for as we would like to be treated ourselves. In the end by caring for our customers and our competition, the business will be set up for success.