Published: 2021-08-10 03:55:05
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This is a famous Company of India having a high overgrown in the market. It produces number of different models of the cars, buses and tractors. Mahindra have main headquarter in Mumbai Maharashtra (India). It is a progressing company and has a greater race with the top ranked companies of different countries in the four wheels vehicle’s world. Background of the Company:- Mahindra group limited was found in Ludhiana as Mahindra by brothers K. C. Mahindra and J. C. Mahindra brothers. The company industrial its first profitable vehicle in 1954. Mahindra motors entered the passenger vehicles market in 1991.
The company in 1998 launched the first fully local Indian passenger’s car, the Indica that’s first fully indigenous Indian passenger car. Its excellent fuel economy, powerful engine and an aggressive marketing strategy made it one of the best selling cars in the history of the Indian motors industry. Motivation:- The reasons behind chosen the company are that the survey will help the organisation in making the positive remark. Each and every organisation uses this process to increase the output, performance. Organisation wants to have the maximum of their resources. So they motivate employees to do the best.
Industry Performance in New Zealand:- Well Mahindra motors wants to start their company in New Zealand which is largest automobiles company in India. The automobile industry in New Zealand no longer has a vehicle assembly industry for passenger vehicles. On vehicles manufacturing works in New Zealand is very less, mostly all the company export their vehicles in NZ. It produces vehicles on the idea of environment friendly scheme which not create more pollution. Their vehicle is eco-friendly which is good for company. Company will be selling more vehicles within few years due to its performance in New Zealand.
Products:- Mahindra provides many products in market such as heavy vehicles like Trucks, luxury cars like indigo, Bolero, Logan etc. and also provides buses like star bus, macro polo buses. It also provides tractors like Mahindra Arjun 605 DI etc. SERVICES:- Mahindra company provides many services for public namely life insurance, Tractor Loans, financial loans, Construction Equipment, Fixed Deposit etc. which are very much helpful now a days. Mission of the company:- The Mahindra group company will use improvement machinery to produce new luxury cars. That’s cars will be very powerful engines and eco-friendly.
To strengthen the Mahindra brand and create lasting relationships with the customers by working closely with business partners to provide superior value for money over the life cycle. Vision of the company:- Mahindra group is the world largest automobile company. Mahindra Motors Limited’s vision is to be best in the style in which it operates, best in the products it deliver and best in its value system and ethics in New Zealand. To be a world class corporate constantly furthering the interest of all its stakeholders. Goal of the company:- In the middle of many other goals Mahindra group has some goals that the ompany want to achieve more heavy trucks which is good for environment and production some luxury buses also in the market, that’s provided by other company. It has main aim to expand its operations to enter into overseas motors market. Objective of the company:- Mahindra motors limited wants to achieve 5 % market share of passenger vehicle market. It wants to buy the luxury cars production in the developing countries which is respectable for company. It is searching for best overseas motors companies to get joined with them to acquire high rank in the overseas automobile world.
Strengths of Company:- Mahindra group is the largest producer of heavy vehicles like trucks and buses in India. It provides also luxury cars in India. Mahindra motors are the leader in commercial-vehicle segment in India. Research and development is one of the means by which business can experience future growth by developing new products or processes to improve and expand their operations. Weakness of Company:- Mahindra Company has drawbacks like when company provides any new product in market then company spend lot of money of advertisement. The other reason one is declining its vehicles sales.
The Competitors:- Mahindra group is fronting a more competition with the three top class companies of different countries in the market. Ashok Leyland Ltd. Nisan Motors Ltd. Isuzu Motors Ltd. Introduction About Competitors:- Ashok Leyland:- Ashok Leyland is a well-known motors manufacturing company in India. Ashok Leyland believes that its historical success and future prospects are directly related to combination of strengths. In 1950, the company started assembly of Leyland commercial vehicles and soon the local manufacturing under license from British Leyland participation in the equity capital.
Strength of Ashok Leyland:- Ashok Leyland firmly believes that the honesty approach wills the Ashok Leyland canvas the symbol of the best in the transportation. Ashok Leyland also gives the most proper solution to their customers. Weakness of Ashok Leyland:- Ashok Leyland sales of the company are not up to mark. CNG buses of Ashok Leyland are also not playing well on the roads, some or other breakdown creating problem for them. Products and Services Ashok Leyland: Ashok Leyland provide different kind of product in market like buses, truck, light vehicles and it provide trucks to Indian military.
Company provides better customer and loans on their vehicles. Nissan Motors:- Nissan Motors is a commercial vehicle manufacturer in India. The company’s origins date back to 1948, when Good earth Company was established for the distribution and service of imported trucks and tractor. In 1960 the first tractor produced in India was put on the market. Strength of Nissan Motors:- The company ability to introduce new products in the market and to generate sales from those new products is a major strength. This gives a company clear indication that the company market share is one of its biggest strength.
Weakness of Nissan Motors:- The company is highly dependent on rural sector, and the rural sector in turn is highly dependent on the monsoons. Products and Services Nissan Motors:- This company provide many products to their customer like cars Blue Bird, Primera, Percia and Sunny. Its provide trucks also in market. Company provides good services to their customer like first five services on cars are free and free full fuels tank by company. Isuzu Motors:- Isuzu motors were founded in year 1916. Isuzu had to fall all sales of sedans and compact cars in the late 1990s.
Isuzu mostly a manufacturer of small to medium compact automobiles and commercial trucks of sizes medium duty and larger. Late 2002 – Isuzu begins the re-purchase of its stock from shareholders, primarily General Motors. Strength of Isuzu Motors:- Isuzu motors have the largest network of dealers and have many sales service centres in the country and it also a strong presence in India and is a key manufacturer of commercial vehicles. It is demand driven, and customer oriented, taking care of customers. Weakness of Isuzu Motors:-
It has low interior quality inside the Car when compared to quality players like Hyundai and other new foreign players like Volkswagen, Nissan, etc. The management and the company labours unions are not in good terms. Products and Services Isuzu Motors:- Isuzu motors provide different kind products to customer like diesel engine vehicles and commercial vehicles and company provide better services to their customer like technical problem solve free by company and first insurance on vehicle also free by company.
Marketing strategy:- Mahindra Motors Ltd. It’s to identify target marked and promoted what our customer want to buy. We promote our company by advertisement on YouTube, TV and radio and media like newspaper and pamphlets. We provide door to door service to people for aware about our products. We do some voluntary work to promote our company as well as our products. The products pricing strategy should be low to promote ours products in market and simple people also can easily afford to buy our products. Conclusion:-
A detail analyse of the company shows that the company has a strong market performance over the years. Now our company also will make strong market in New Zealand and our company also takes care about social issue and environment. Company produces eco-friendly vehicles which is good for company and its products. Company encourage the employees to put their level best and work hand in hand to achieve corporate goals. Company know that the competitors against are very powerful but we decided to do best against them.

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