Of course a national brand needs a good centeral information system. The first meetings was about current data keeping systems. They anaylzed every hotel and their softwares. They saw that everyone has different way of keeping data, and they have different priorities on the information. They made several meetings to mean these information. Having such meeting to collect ideas from every hotel and each company is really improtant to implement a matching system to your needs. They decided to have a software and force hotels to comply its data definitions.
This method is not really a wise choise for a company which tries to create a national brand. They already had meetings about their needs, they determined the problems, but they search solution from some other company’s impositions. A major brand need its own solutions for different situations. At the end they came up with two different softwares; Hotels Confidential which has good information protection and Clear Reservation which has beter managment applications. They arrenged presentations from both software companies.
Hotels Confidential mentioned about their products multi-layered access system, security of customer data, on the other hand Clear Reservation showed their products easy use and visual design. After presentations there was a conflict, half of the board supports for HC and other half for CR. As mentioned before; a major brand should have its own software which can fulfill its needs and some times bend the boundries for its own good. Each softwares has different good aspects and the only way to combine them is to make your own.