It produces the different verities of BBQs, outdoor furniture and BBQ accessories will position BBQ fun as best in class for outdoor lifestyle retailing. In other section we learnt that use statistical analysis of market trends and developments to determine their potential impact on the business. Apart from that we looked that how to perform qualitative analysis of comparative market information to review organisation performance, opportunities or threats . we discussed market research techniques and sampling. Introduction BBQ fun is well known company in Australia.
It is also one of the best companies which are producing outdoor living products. This company started since 1950 in Brisbane. First of all BBQ fun’s owner started his business from a little shop and he started his business with the making of charcoal ovens. That became very lovable in the people of Brisbane. However time has passed. BBQ fun started producing more outdoor living products and they became famous in all over Australia. In upcoming time the management of BBQ fun thing to take this company in all over the world. We hope that with our hard work and good quality of products we will be on number 1 in the world.
Strengths. Excellent staff that are highly skilled and knowledgeable about outdoor lifestyles.. Retail space that is bright, functional for a commercial urban district.. High customer loyalty among customers. | Weaknesses. A limited marketing budget to develop brand awareness due to the lack of critical mass and store cover.. The struggle to continually fund the growing long-term repayment plans taken out by our customers| Opportunities. A growing market in a high growth area with significant percentage of the target market still not aware of BBQ fun’s offer..
Increasing sales opportunities outside of our target area-greater Brisbane. | Threats. Competition from local independents that can reduce price as owner operators lower than our staff-run stores.. competition from national chains moving into the Brisbane market. A slump in the economy reducing customer’s disposable income spent on outdoor lifstyles. | Finding and discussion In the initial phases of the markrting plan development,several focus groups were held to get insight into a different types of patrons of outdoor lifestyle stores.
These type of groups provided useful insight into the decisions and decision-making processes,of custmors . An additional source of market research that is dynamic is a feedback mechanism based on a suggestion card system in store. Last thing of market research is reasonable appreciation. For two reasons the management of BBQ will come on the stores. The first one is competitve analysis. The second one is that local business owners are often part of an informal fraternal organisation where the support each other’s business.