Excitation Transfer Theory

Published: 2021-09-13 09:25:10
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Theory The root of many impulse actions that we act upon , excitation transfer has to do with the “ enhancement of emotional reactions to immediately present emotion- arousing situations by portions of excitations that are left over from preceding related or unrelated emotion – arousing situations. ” In simpler terms , it basically means that when we become extremely involved in a certain form of media such as watching a movie , our emotions become influenced and controlled by the ongoings of that movie , even if it isn’t true .
Example , in a movie , we would feel extremely angered towards to villain who continuously taunts the hero , but when things change and the hero exults a punishment upon the villain , we become satisfied . Our emotions , due to being engrossed into the movie , has made it much more pleasurable and entertaining. Dolf Zilman in 1996 , came up with a theory that links both excitation theory with aggression , and though many people have gone along with it , it is not the only reasons for which excitation transfer is caused from. Sara is doing the topic of Zilman , Kocher and M,,,,, So I don’t know much about this ? ) Things that link to excitation transfer theory * Sports – A teams performance , in any sport be it football , basketball or even badminton , has a heavy influence over a highly engaged sports fan. The loud chores of cheering and shouting from a football stadium are evident enough of excitation transfer theories occurring , as either of the teams score or miss. This is one form of E. T. T * Rollercoaster – Anything that involves rides that seem scary or have a high drop , such as a roller coaster , are also easy forms of E.
T. T. The constant screaming from the riders when the ride drops or gives an unsteady swerve is what arouses and shocks the audience into excitement. * Excitation also refers to sex , or any sexual connotations and implications. When one is sexually aroused , the excitation shows in forms of an erection , etc. The media has also used this factor to its advantages as making the albums or covers of magazines more provocative sexually has signalled in a higher sale then those with modest covers. Excitation is involved as well.

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