Because Aslin has observed selling horse online is not a worldwide business, it target marking is that some people learned at an old school, they are not comfortable with a new technology. The simple, clear, straight away Website is a main factor to be successful. In additional, Exchangehunterjumper . com also offers a very warm reaction that Dreamhorse. com lacks. For example, every sold horse, Exchangehunterjumper. com put on a category with some comments.
It lets customers think they are famous, important, and there is a relationship continuously for ever. 2. In what ways were social media effective in promoting The Exchange brand? Which media led to the highest increase in sales and inquires? Why? In many ways social media were effective in promoting The Exchange brand. For example, starting in 2009, the exchange began experimenting with viral marketing and social media including RSS feeds, Twitter, YouTube, and Facebook, It has experienced varying success.
For instance, The Exchange runs multiple RSS feeds through the free service, Feed Burner; it allows The Exchange to republish headlines whenever it wants. An inexpensive tool called Feed Editor allows for editing of RSS XML file in a friendly WYSIWYG environment. The company’s YouTube channel has been largely supplanted by a professional video management system from Vzaar that hosts all of its videos, serves to most smartphones, and provides more control, branding and flexibility than YouTube without any annoying advertisements.
Facebook has been the most resounding social media success. For the first eight month of 2011, Facebook generated over 26,000 visits to The Exchange’s Web site. Here’s how it works. The Exchange handles advertising for sellers and trainers across the country. In 2011, show horses are typically priced from $20,000 well in to the six figures, and the average asking price is $60,000. The Exchange specializes strictly in hunter-jumper show horses, and specifically those suited for high-level competition.
Trainers/sellers pay a flat $250 fee for the initial advertisement, which includes photos, a written description, video, show record and a monthly fee of $35 for ongoing maintenance, updating, and additional marketing. Google led to the highest increase in sales and inquires because Google Analytics to analyze its Web site traffic, this free service provides much more thorough site statistics, than any other options.