And that’s if you decide to purchase those items. I know for sure that I am guilt of that. When an online store sees that there are a high percentage of abandoned shopping carts on their site, they try to see what the possible reasons are and how they can fix them. There are several reasons why online shoppers abandon their shopping cart. Some of the reasons are: shopping and handling costs are high, the customer may not have been ready to purchase the product, the customer was comparing prices, there prices are higher than the customer is willing to pay, or the customer just wanted to save the product for later (Roggio, A. Apr 24, 2012).
Many e-commerce teams instinctively think that tuning the checkout process that is top priority when they consider increasing their website conversion rate (and redoing the shopping cart abandonment rate) (Bustos, L. , Aug 10, 2012). When you have “free shipping” or “guest checkout” on your site, it appeals more to the customer. But due to high shipping charges, taxes and other fees will make a customer reconsider their carts. When you have a website that offer a quick shipping calculator, this will give the customer a view of the full price (Bustos, L. Aug 10, 2012). When you have a customer that think the prices are too high, you have to figure out how to make it more appealing to them. By doing this online sites should offer discounts such as 10% off or free shipping on orders over $75. Shopping online has become important in most of our lives. But there are ways that online stores can minimize shopping cart abandonment. They must ensure that their store is user friendly. During the shopping process always allow your customer to review the steps they have taking as well as the product at anytime (Tuttle, B. , Sep 27, 2012).
Using an online comparison tool is always a great thing. Ensure that your online shopping process is clear and easy to follow. You must keep a clear count of what you have in stock. This will allow the customer to purchase more than one item. Using icons of the product in the shopping cart is also a great way to let the customer see what they are purchasing when they are viewing their carts. Be clear on your return policy. You can also send reminders to your customer to let them know that they have items in their shopping cart. It is also a good idea not to empty the carts too soon. You want to try and keep them active for at least 60 days.