The successful Altair deal back in January 1975 inspired Bill Gates and Paul Allen to form Microsoft. Their revenues for 1975 totalled $16,000. Microsoft’s big break was in 1980, when a partnership was formed with IBM which resulted in Microsoft providing a crucial operating system, DOS, for IBM PCs. This meant that for every IBM Computer sold a royalty was paid to Microsoft. In 1990, Gates showed the future plan for Microsoft with the introduction of Windows 3.0. 60 million copies of Windows had been sold now which effectively made Microsoft the sole keeper of the PC software standard.
Microsoft before 1990 was predominantly a supplier to the hardware manufacturers. That was their target market. As technology advanced and personal computers become so popular, the bulk of Microsoft’s revenue was generated from sales to consumers. It was the first software company to reach $1 Billion in revenues. As more and more versions of Microsoft Windows were launched, Microsoft captured a higher market share the world’s PC (around 90%).The company is well known to look for four important qualities in all-new hires: Ambition IQ Technical expertise Business judgment.SWOT AnalysisStrength Brand reputation Brand loyalty User friendly software technology Skype Acquisition Great financial performance Weakeness Brand reputation Brand loyalty User friendly software technology Skype Acquisition Great financial performanceOppurtunity Mobile advertising Cloud based service Growth through acquisitions Mobile device industryThreat Increasing global competition in the software markets Potential lawsuits Open source project Changing consumer habits and needsMicrosoft Corporation’s vision statement is “to help individuals and businesses realize their full potential.
” This vision statement is based on the value of the company’s computer technology and software products. The vision statement partly defines Microsoft’s target market. The second component of Microsoft’s corporate vision statement shows what the business intends to do. For instance, the company aims to provide products that assist customers toward the achievement of their full potential, which is specified in the third component of the corporate vision.Microsoft Corporation’s mission statement is “to empower every person and every organization on the planet to achieve more.” This mission statement reflects the company’s vision statement on its computer technology and software business. The mission statement explains what Microsoft’s products can do for customers.
For example, it may include form of speedy processing in offices and information access in homes. It also specifies the target market, which in this case involves all individuals and organizations worldwide. The company’s mission statement also rhapsodizes that its next gen computer advancements and software products help the customers in benefitting more.