Based on HACCP guidelines, control points and critical control points for all McDonald’s major food processing plands and restaurants in India have ben identified. The limits have been established for those followed by monitoring, recording and correcting any deviations. The HACCP verification is done at least twice in a year and certified. • The relationship between McDonald’s and its Indian suppliers is mutually beneficial. As McDonald’s expands in India, the supplier gets the opportunity to expand his business, have access to the latest in food technology, exposure to advanced agricultural practices and the ability to grow or to export.
There are many cases of local suppliers operating out of small towns who have benefited from their association with McDonald’s India. Main Suppliers Of McDonalds are Radhakrishna Foodland (P) Ltd, Vista Processed Foods Pvt. Ltd, Dynamix Dairy, Trikaya Agriculture. Promotion Mix • Present Advertising Campaign- “Sab lucky- har bite main prize” achieved a lot of success, because it had a great concept attached with a Tv commercial with it. The concept was on buying any eatable we get a ‘sure shot prize’ o the next purchase.
There were some additional lucky prizes like an hourly prize which was a mobile handset (Nokia 6220) & a weekly Bumper Prize which was a car (chervolet aveo u-va). Tv commercial was with a story Some post men stamping letters having first name as LUCKY. Lead postmen puts a question ‘Idhar sab lucky kaise ho gaye’; after which the promotional scheme is explained by putting forth the central idea that everybody who comes to mcdonald will become lucky. • “McDonald’s mein hain kuch baat” in their advertisements & “ Aap ke zamane main baap ke zamane ke dam”; which focused on promotion of economy products which cost from Rs. 0-25. These campaigns had their own impacts as the first one created goodwill & interest feeling. The second one attracted a huge mob to stores by their uncompetitive & unbelievable price tags. • Advertising does help in building brand recall, but advertising alone does not sustain a brand. • The products that McDonald serves are of international standards and they even plan to start home delivery services in Chandigarh from june this year. They plan to enter Himachal by the beginning of next year by opening outlets on the kalka-shimla and kullu-Manali national highways.
Bakshi said they believe their brand has grown because they deliver their promise; they sustain the quality and experience promised to the consumers in their advertisement. • McDonald’s promotion includes targeting every segment of society. They give away attractive Toys to children, currently they promise to give two toys with every happy meal. Before some time when Akshay Kumar starrer ‘Khatron ke khiladi ‘ came up childrens were offered with caps & accessories of the show. Some attractive stuff are distributed between children’s from time to time, currently it is a Paper hat having a lot color & Ronald at the front. Promotion Strategies changed from time to time targeting different age groups; which later on covered the almost entire society. There initial target were children’s, the idea behind this was as small children arrive in the store their parents accompany them; so in short people shell out more money. Later on they shifted it to youth & after launching their economy & pemium products they covered thealmost entire society.
Advertising The Most Successful Advertising Campaign of Mcdonald “Iam loving It” Public Relation Beef and pork products are not served to cater to Indian religious sensitivities. Chicken (only Halal) along with fish are the only meat products used. Sponsorship McDonalds promote their brands through sponsoring major sports events, Tournaments,Entertainment. Physical Evidence The evidence of service, as service are intangible, the customers are searching for evidence of service in every interaction they have with the organization.